The issue with LCGs, and other games that follow its structure (often referred to as 'expandable card games'), is that it can be hard to jump into one after its initial launch cycle unless it's heavily supported.
Furthermore, every LCG has a 'Core Set' that acts as a standalone experience that allows players to fully experience the game without any further purchases. They still involve cycles of content in the form of expansion packs but without the infamous blind-purchase model associated with CCGs.
'Living Card Games,' coined by publisher Fantasy Flight Games, are essentially collectible card games that use a different model for distribution.